Modernize connects contractors with homeowners for home upgrades through specialized pages designed for targeted lead capture in various trades.
Role
UI/UX
Web Design
Illustration
Teams
CRO
Marketing
Engineering
Usability tests found trust issues with the outdated design as users hesitated to share personal info and desired a dark mode to reduce eye strain.
Established the visual style through competitive research and ideation with stakeholders; created two design variations for A/B testing.
Revamped brand credibility with social proof, refined with vibrant visuals, incorporated subtle animations for personality, and introduced dark mode.
Presented UI and interaction animations to stakeholders and engineers to enhance fidelity and clarify functionality.
The concept aimed to evoke emotional connections through illustrations of a comfortable pet in a home setting and a smiling contractor exuding trust.
Improved the form by engaging users with a step tracker to provide clear goals, alongside the addition of a security trust badge to boost confidence.
The design approach prioritized accessibility, ensuring clear contrast and text styles for a better user experience.
Collaborated with the marketing team to create a set of ads for A/B testing, ensuring consistency in design and storytelling with the landing page.
Developed style guides to facilitate communication with engineers, while also designing essential components for the landing page design system.
