Modernize provides contractors with essential business insights through infographics, facilitating informed decision-making for a strategic response in the home services market.
Role
Digital Design
Iconography
Teams
Marketing
Content Writers
Challenge
User feedback revealed that contractors struggled to interpret data from previous designs due to a text-heavy and overly white layout.
Process
Conducted brainstorming sessions to develop layout concepts and iconography, refining them based on feedback and brand standards.
Solution
Designed with simplicity in mind, the layout incorporates balance, visual hierarchy, and photography to establish human connection.
Documentation
Developed an ebook style guide ensuring consistent typography and color choices across future publications.
Results
Gated ebook led to a significant increase in leads
Promoted ebook across channels, driving traffic to contractor's intro page
