NextSeed connects businesses and individuals through a fully-integrated platform capable of completing the entire cycle of fundraising and investing.
Role
UI/UX
Product Design
Illustration
Teams
Marketing
Engineering
Challenge
Users faced difficulties in signing up and navigating due to unclear instructions and a lack of structure and visual design in the dashboard's UI.
Process
Conducted collaborative user research and ideation sessions with leadership and the product team to identify areas for improvement.
Dashboard
Restructured the dashboard's UI, highlighting key actions through color and hierarchy, while also establishing an updated visual language.
Sign Up
Improvements were made by adding a progress bar to visually guide users through the sign-up stages, refining instructions, and simplifying form fields.
Documentation
Contributed to the design system by providing style guides and components to ensure consistency, efficiency, and accuracy in implementation.
Results
Achieved significant increase in user sign-ups and satisfaction
Strengthened trust among current users by listening to their feedback
NextSeed
Dashboard + Sign Up
NextSeed connects businesses and individuals through a fully-integrated platform capable of completing the entire cycle of fundraising and investing.
Role
UI/UX
Product Design
Illustration
Teams
Marketing
Engineering
Challenge
Users faced difficulties in signing up and navigating due to unclear instructions and a lack of structure and visual design in the dashboard's UI.
Process
Conducted collaborative user research and ideation sessions with leadership and the product team to identify areas for improvement.
Dashboard
Restructured the dashboard's UI, highlighting key actions through color and hierarchy, while also establishing an updated visual language.
Sign Up
Improvements were made by adding a progress bar to visually guide users through the sign-up stages, refining instructions, and simplifying form fields.
Documentation
Contributed to the design system by providing style guides and components to ensure consistency, efficiency, and accuracy in implementation.
Results
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