Modernize enhances home improvement planning by connecting homeowners and contractors through intuitive cost calculators, simplifying project estimates without complex interactions.
Role
UI/UX
Product Design
Illustration
Teams
CRO
Marketing
Engineering
Objective
The goal was to create an intuitive and user-friendly tool based on user feedback and research, while also ensuring consistency in brand language.
Process
Sessions with stakeholders and engineers defined visuals and project constraints, ensuring a robust backend and implementation.
Solution
Created a user-friendly experience with interactive components, applying gamification for enhanced usability and enjoyment.
Motion
Worked closely with engineers to define interaction behavior by animating prototypes, ensuring clear execution.
Email Blast
Collaborated with the marketing team to develop visually appealing email templates that catered to the audience's aspirations and preferences.
Documentation
Provided an organized and labeled set of illustration components along with a style guide to facilitate efficient and smooth implementation.
Results
Saw a post-launch traffic boost of 3,270 monthly US visitors
Engagement led to an 6% rise in lead quality
This success paved the way for the development of similar tools
