Houston K911 Rescue is a non-profit organization with a mission to address the immediate crisis of animal overpopulation in Houston by rescuing street dogs in poor health and in danger.
Role
UI/UX
Web Design
Branding
Challenge
Users couldn't find donations or understand the organization's story due to poor branding, hindering both donations and understanding of the mission.
Branding
Redesigned the logo to achieve a harmonious blend of playfulness and professionalism, ensuring its adaptability across digital and print mediums.
Process
Conducted an analysis of user interactions, identified pain points, and evaluated the overall journey, which informed a full redesign.
Solution
Improved user experience with intuitive navigation and clear calls-to-action, while also optimizing donation and form interfaces for accessibility.
Components
Crafted animated components to optimize interaction clarity and streamline the transition from design to implementation.
Documentation
Established UI states, type, and color styles to facilitate seamless implementation and ensure clear understanding for engineering.
