W&M Environmental

B2B Website + Brand Collateral

W&M specializes in environmental site investigations, soil and groundwater assessment, contaminated site remediation and closure, real estate due diligence, EH&S compliance, and natural resources services.

Role

UI/UX

Web Design

Iconography

Challenge

The outdated design undermines the page's credibility, while the absence of visual hierarchy hinders user navigation and understanding of their narrative.

Process

Established layout and structure using wireframes, developed a visual language through sketch explorations, all while considering their updated branding.

Solution

Improved the narrative by highlighting core categories and services, streamlined navigation, and modernized through photography and color.

Motion

Created prototypes to demonstrate the page's dynamic behavior, ensuring a smooth implementation and enriching the narrative with depth.

Accessibility

The updated website was designed with accessibility in mind, ensuring elements such as color contrast contribute to a better user experience for everyone.

Documentation

Developed and organized a design system including various components, such as button variations, color schemes, and typography styles.

Brand Collateral

Designed business cards and mail headers in line with brand guidelines, ensuring consistency across digital and print materials.